Rise + Shine is a mock cafe in Toronto, ON specializing in baked goods in an up-and-coming area. The client was looking for a brand that was fresh and set apart from other bigger coffee businesses in the area. The demographic given was young men and women ages 24-45, where foot traffic is heavy and commuters typically walk, bike or transit. Deliverables included a primary logo, suggested colour palette, a cookie box and coffee bag.
I decided to use a fun hand-illustrated floral pattern in shades of blue with a bright pop of colour. The logo was designed to be bold and can easily be transformed into a large sign for outside their shop. Boxes can have multiple uses as there is no nutrition facts or pastry name right on the box, making them easily customizable depending on the fresh pastries being made that day.
